Any person who wants to invest their time and money into a business wishes they had a crystal ball.
What macro trends might hurt my business?
What macro trends will support my business?
Will my business be hurt by the rise of A.I.?
How can I ensure my business succeeds with so many factors out of my control?

Macro trends such as the economy, workforce or technology can be nearly as unpredictable as the weather. Just like it’s impossible to know what the weather will be one year from now – the same can be said for any of these macro trends.

The good news: some business models are more resilient than others and will continue to thrive no matter what the future looks like.

Macro-Trend #1: AI Displacement

What current macro trends best support the commercial cleaning business?

Commercial cleaning has become a safe harbor for workers and entrepreneurs concerned about AI displacement. While nearly every industry faces disruption from AI and automation, cleaning remains hands-on and human-driven. That’s because physical work cannot be outsourced to algorithms. Even “cleaning technology” like Roombas can’t move desks or chairs (raise your hand if your Roomba has trouble going from hardwood to carpet efficiently). Furthermore, these machines can’t wipe down windows, nor can they empty trash cans. Clean and sanitary offices require human beings with the tools and skills to adapt to any environment. Skilled work that requires “mobility, dexterity, and flexibility in unpredictable environments” continues to be human-centered.

Macro-Trend #2: RTO (Return to Office)

What jobs don’t have a return to office policy in 2025?

Many companies promised hybrid forever, but they are now pushing for RTO (return to office). This benefits the commercial cleaning industry in two ways. First, the increased foot traffic means higher cleaning needs. Not to mention the rise of cold and flu season requiring additional disinfection on commonly touched surfaces (light switches, door knobs, etc). If employees are required to be back in the office, employers want to ensure that they feel safe to do so.

Second, for executives who have built a successful, sustainable role that doesn’t require being in the office full time, are looking elsewhere amid RTO policies. According to Pew Research, nearly half of workers (46%) said they would be unlikely to stay in their current role if they could no longer work from home (and 26% saying they would very unlikely to stay). Executives looking for more independence and control over their jobs are more likely to consider Master Franchise ownership.

Macro-Trend #3: Avoiding Burnout

 I am burned out from my job. I feel overworked, underpaid, and underappreciated. What are my options to earn a good, stable income without the additional stress?

Corporate jobs are increasingly automated, standardized, or outsourced, and the result is taking a toll on workers’ health more than anything else. In fact, “job stress is more strongly associated with health complaints” than financial or family problems. Not to mention, the largest generation in the workplace right now (Gen Y or Millennials) as well as Gen Z are reporting reaching peak burnout at age 25 (yikes!). It’s no wonder that many are looking for an out from the sluggish corporate machine. Master Franchise opportunities encourage high-level executives to use their leadership skills to coach and grow their territories at their own pace. With opportunities to earn the same – or more – in a role where they control their time, is a no-brainer decision for many.

What industry is relatively untouched by the macro-trends of 2025?

You don’t need a crystal ball to know that macro trends are affecting nearly every industry in 2025. From workforce changes to AI disruption and burnout culture, many employees are looking for their next best fit – and it may not be in the cubicle next to them. While commercial cleaning franchise ownership may not be the “sexiest” option, it is one worth considering. This industry is resilient, relevant, and for many corporate workers – increasingly attractive.

Learn about our Unit Franchise opportunities and Master Franchise opportunities or talk with a member of our team today at 866-503-2061.